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ProductCamp Dublin 2018 Suggested Sessions
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Thursday, June 14 • 2:45pm - 3:30pm
How to really understand your customer with the Value Proposition Canvas

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The first time I read the book, Business Model Innovation by Alex Osterwalder, I went wow, I wish I had known about this tool when I was running my business.  It is by far one of the most useful tools that I have come across as an Academic. The Business Model Canvas (BMC) shows how to create value for your business.  However, when you really want to understand your Customer, the Value Proposition Canvas developed by Osterwalder is one of the best tools available to help you in this regard. This shows how you create value for your customer. It wasn't an immediate wow when I read Alex's new book but over the years the concept has grown on me and I find this an invaluable tool as well.  This session will introduce the Value Proposition canvas.

Session Leaders
avatar for Raomal Perera

Raomal Perera

Founder, Lean Disruptor
Raomal Perera is a veteran of multiple entrepreneurial ventures and an adjunct professor of entrepreneurship at INSEAD & UCD where he currently teaches and studies entrepreneurship, design thinking, innovation and the management of rapidly growing companies. He consults on innovation... Read More →

Value Proposition Canvas pdf
Thursday June 14, 2018 2:45pm - 3:30pm IST
Room 2: G-20
  Product Management 101